Savings from
Address Validation
Most
people hope that their mailing list has mostly valid address details,
and wait for returned mail to inform them of any errors. Considering
that less than 1 in 3 incorrectly addressed items are ever returned,
and even when it is returned the postage and preparation costs have
already been wasted, it is an expensive way to clean up a database.
In normal circumstances simple
and common mistakes such as a missing unit number, a misspelt street
name or an incorrect postcode or suburb can cause wastage and embarrassment
for many years before being discovered. Twins runs through all the
addresses in your database, automatically correcting them where
possible and providing reasons for those that remain invalid at
the end. Not only does this make the mail you do send more deliverable,
it also allows |
|
you
to remove or follow up any suspect addresses before any money is
wasted. Twins can also standardise all validated addresses, allowing
you to print clear, compact address details that you know exist.
Save on Postage
Any organisation mailing more
than 300 items within Australia at one
time should consider postal barcode savings.
With approximatesavings of 5%
to 50% per year, postal bar-coding can usually asignificant return
on investment with very little effort. You will notice barcodes
above the addresses of most of the bills you receive at home. These
barcodes are unique for every address in Australia and allow the
post office to get the mail to its destination faster, more accurately
and cheaper. |
