Returned
mail or dead phone numbers are acted on again from other lists without
referencing what you already know.
Savings from
De-duplication
A lot of organisations are happy
to assume that their database is free from duplicates.
However redundant duplicate records will find their way into most
databases due to different human interpretations of the same name
and address. They also occur in great numbers when multiple lists
are used together. The ability to accurately detect and remove duplicates
will save you the entire cost of the mail or telephone communication
every time you would have performed it. It saves you the embarrassment
of bombarding your prospect with duplicate 'junk' mail or harassing
phone calls. It also makes vital information such as response rates
and lifetime values much more accurate.
Faster Data
Production
Not only can the accuracy of
data be improved, so can the time and effort to produce it.
Data production is often overlooked
and left to users to struggle with desktop database or spreadsheets
that are not set up to allow easy manipulation by normal users.
Even expert users find these tools are focused around building reports
and applications, and don't provide the many safe guards and specifically
streamlined processes required for efficient data production. As
well as speeding the processing of regular data Twins delivers complete
professional production suites that allow users to get most from
mail, phone or e-mail campaigns with the minimum amount of time
and effort