Twins Data Quality Suite Benefits

Returned mail or dead phone numbers are acted on again from other lists without referencing what you already know.
 
Savings from De-duplication
 
A lot of organisations are happy to assume that their database is free from duplicates. However redundant duplicate records will find their way into most databases due to different human interpretations of the same name and address. They also occur in great numbers when multiple lists are used together. The ability to accurately detect and remove duplicates will save you the entire cost of the mail or telephone communication every time you would have performed it. It saves you the embarrassment of bombarding your prospect with duplicate 'junk' mail or harassing
  phone calls. It also makes vital information such as response rates and lifetime values much more accurate.
 
Faster Data Production
 
Not only can the accuracy of data be improved, so can the time and effort to produce it. Data production is often overlooked and left to users to struggle with desktop database or spreadsheets that are not set up to allow easy manipulation by normal users. Even expert users find these tools are focused around building reports and applications, and don't provide the many safe guards and specifically streamlined processes required for efficient data production. As well as speeding the processing of regular data Twins delivers complete professional production suites that allow users to get most from mail, phone or e-mail campaigns with the minimum amount of time and effort
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Suite 10, Level 2, 27 Hunter Street Parramatta NSW 2150.
PO Box 4187, Parramatta NSW 2124.
Phone 02 9687 4666 - Fax 02 9687 4655