Lower
mailing costs
Keeping a file of names and
addresses that fail and extracting these from all future mailings
will lower the cost of your mail, the more returns you capture,
the more of an asset this stop file becomes.
Commercial
security
Correspondence that has been
returned can be tracked and placed back on the desk of the sender
unopened by the mail room, this ensures that confidential details
are kept that way.
Accurate response
rates from direct marketing campaigns
the rule of thumb is that only
one out of three pieces of dead mail make it back to the  sender.
By taking the number of returned
items and multiplying it by three, you
will be able to estimate the number of items to subtract from your
campaign when |
|
calculating response rates.
Discounts
from list brokers
If it is a rented or purchased
list, the list of returns can be used to redeem the list costs of
the returned items, depending on your list agreement.
Better
service
Knowing who sent a piece of correspondence
that has been returned is vital information, the person who sent
it can then execute or initiate the follow up of that item before
the intended recipient has to call in.
Lower
data entry costs
Bar-coded returns processing
is very cost effective, allowing you to capture more returned mail
far more accurately and vastly faster than traditional methods,
the ability to do this without opening the item makes it even faster
and more convenient. |
