Many prospects and customers
gladly provide e-mail and mobile phone numbers when asked, knowing
that it is a convenient and effective way for you to communicate
with them.
These customers require personalised communications containing information
that relates to them, and they respond by producing higher response
rates and more
cost-effective marketing results. Used by stand-alone or as a part
of integrated campaigns, the communication mediums themselves say
something about your company and its attitudes.
Shorter
and more cost effective billing cycles
Send customers who provide
e-mail addresses their electronic invoices concurrently or before
regular mail outs
to shorten and produce more effective billing cycles.
The convenience
of softcopy itself helps customers organise and pay their
bills beforethey receive them in the post.
A few days notice about upcoming bills can make the difference between
paying in this billing cycle or the next. This saves you further
costly communication costs, increases cash flow, and highlights
billing issues earlier or even before they occur.