Twins

Direct Marketing Empowerment

Managing a successful direct marketing campaign in any medium is hard enough without being frustrated by expensive service costs, IT resources and poor quality data.
Twins is designed for direct marketing experts and beginners alike, empowering them to execute professional direct marketing campaigns faster, easier, and more cost effectively than ever before. Manage marketing data in a fraction of the time. Merge files in different formats in minutes. Apply advanced direct marketing techniques at a whim.
Days of working through data can turn into minutes. Twins makes your mail, e-mail, telephone, fax or SMS campaigns more profitable and easier to achieve.

Profit and Savings from Market Intelligence

Often campaign after campaign is executed successfully by companies without them enjoying the important long-term benefits of market intelligence.

People are called or mailed, and after responding that they are not interested in your products, they are contacted again as soon as you have a new list.

Introductory letters are wasted on customers who you already invoice. Prospects that have been targeted many times before with no response are targeted again and again, simply because they happened to occur on more than one list. Different departments or sales reps don't know they are dealing with the same company.
Returned mail or dead phone numbers are acted on again from other lists without referencing what you already know.

Savings from De-duplication

A lot of organisations are happy to assume that their database is free from duplicates.
However redundant duplicate records will find their way into most databases due to different human interpretations of the same name and address.
They also occur in great numbers when multiple lists are used together.
The ability to accurately detect and remove duplicates will save you the entire cost of the mail or telephone communication every time you would have performed it.
It saves you the embarrassment of bombarding your prospect with duplicate 'junk' mail or harassing phone calls. It also makes vital information such as response rates and lifetime values much more accurate.

Faster Data Production

Not only can the accuracy of data be improved, so can the time and effort to produce it.
Data production is often overlooked and left to users to struggle with desktop database or spreadsheets that are not set up to allow easy manipulation by normal users.
Even expert users find these tools are focused around building reports and applications, and don't provide the many safe guards and specifically streamlined processes required for efficient data production.
As well as speeding the processing of regular data Twins delivers complete professional production suites that allow users to get most from mail, phone or e-mail campaigns with the minimum amount of time and effort.

Savings from Address Validation

Most people hope that their mailing list has mostly valid address details, and wait for returned mail to inform them of any errors. Considering that less than 1 in 3 incorrectly addressed items are ever returned, and even when it is returned the postage and preparation costs have already been wasted, it is an expensive way to clean up a database.

In normal circumstances simple and common mistakes such as a missing unit number, a misspelt street name or an incorrect postcode or suburb can cause wastage and embarrassment for many years before being discovered. Twins runs through all the addresses in your database, automatically correcting them where possible and providing reasons for those that remain invalid at the end. Not only does this make the mail you do send more deliverable, it also allows you to remove or follow up any suspect addresses before any money is wasted. Twins can also standardise all validated addresses, allowing you to print clear, compact address details that you know exist.

Save on Postage

Any organisation mailing more than 300 items within Australia at one time should consider postal barcode savings.

With approximate savings of 5% to 50% per year, postal bar-coding can usually a significant return on investment with very little effort.
You will notice barcodes above the addresses of most of the bills you receive at home.

These barcodes are unique for every address in Australia and allow the post office to get the mail to its destination faster, more accurately and cheaper. When you barcode your mail using Twins, these savings are passed back to you through cheaper postage.

Do Not Mail/Call/SMS Compliance

Removing communications to people who have registered on the national do-not-call or do-not-mail file is important for achieving best practice and to avoid wasting money and dealing with irate prospects, bad publicity and marketing authorities.
Simply purchasing this file and individually searching for these records every time you get new data is ineffectual and expensive.
Using Twins ensures that communications are not accidentally wasted on unwilling targets, even when registered details differ from that on your database.

IT Independence

Twins helps you achieve IT independence in your data production in two important ways. Firstly by being so easy to use organisations can now safely shift data production to the users that really need it, when they need it. Secondly being database independent ensures that the use of data goes on regardless of changes to your database, contact manager, CRM system or word processing software.

Act Now

Twins delivers a solid return on investment for most companies both large and small so call us now on 02 9687 4666 and ask one of our consultants to help identify if, where and how your organisation could benefit from the amazing Twins Data Quality Suite. Otherwise to request more information Click Here.